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"Everyone says I need to be on the internet. What will it
do for me and where do I start?"...
...This is a familiar feeling for many business owners. Following
is some information to help you.
The Medium of Choice
The internet is now solidly established as one of the most important
forms of media available to business. In fact, it is quickly becoming
the cornerstone for any successful marketing campaign.
Make Contact With Your Customers
Websites provide a contact point between your customers and you
24 hours a day, 7 days a week. If you invest money in other advertising
such as newspaper or television ads, your website provides an important
link for potential customers to find out the information they need
to begin a business relationship with you. Print, TV and radio ads
are costly and limited in terms of time and ad space. By including
your website address, customers can then browse your site to find
out as much information as you have available.
In a global economy, it is very easy for your customers to shop
around to many different vendors for products and services. Whether
or not you have a web presence, you can bet that your competitors
do.
I Operate a Local Business - Should I Have a Website?
Whether your customers are global or local, a website can provide
you with many benefits. The majority of Canadians have internet
access at work, home or school. The internet provides a faster,
easier way for your customers to contact you than in person, via
phone, or through the mail. At any time of day customers can view
your online information, send messages to you via email, or place
orders online.
Your website can be targeted to the local market in terms of content
and search engine placement.
Increase Your Sales
Your sales will increase by the added volume of customer contact
alone. If you add functionality such as online ordering or shopping,
your sales will increase even more.
Targeted Audience
The internet can advertise to your targeted demographic like no
other medium. Your website is viewed by a highly targeted audience.
Search engines direct traffic to you based on the content on your
website (your products and services). Additionally, you can invest
in specifically targeted online banner advertisements to increase
the exposure of your website.
Track Your Customer Trends
You can track customer trends such as which pages they view most
on your website, what they are searching for when they find your
site, which search engines are referring them to your site, how
many visitors are viewing your site and much more.
Content and site layout can be adjusted quickly and cost effectively
to get your customer trends matching more closely to your marketing
goals.
Maintain Customer Communication
With email-based newsletters, articles and flyers, you can keep
in closer contact with your existing customers.
The Cost Effective Solution
With internet based publishing, you pay for design and maintenance
only. You do not pay for how many customers get your message. There
is no minimum run of ads or printed flyers. When you want to add,
update or remove information, it can be done quickly and with little
effect on your cheque book.
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