"You have to have your heart in the business and the business in your heart."

- Thomas J. Watson

"I've always had a fascination with the stars and the heavens."

- Noah Purves-Smith

What's in a name?

The name Ursudio comes from two Latin words: Ursa, meaning "bear", and Tripudio, meaning "to dance".

The constellation, Ursa Major "Great Bear" is also one of the largest and most recognized constellations in the Northern sky. It is because of this that Ursa is also generally recognized as being from the North.

I've always had a fascination with the stars and the heavens, and I see the North as the direction where dreams and the future are based. In Alberta, the wind from the North always brings swift change. The North is also where we can look in the night sky of winter and see the Northern Lights.

In North American Native tradition, a name of a great warrior of light is "Dancing Bear".

So it is with these things in mind that my heart is in the name and in what I do - to dream and to create positive change.

- Noah Purves-Smith

The Star: Phecda

The reversed star in the "S" of the Ursudio logo is called “PHECDA” (FEK-da). It is one of the brightest stars in the Ursa Major constellation. It has a diameter 2.5 X our sun, and is about 60 times as luminous as our sun.

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